- "So how did Barack Obama win? Some of it was fortune: He was a fresh, gifted, charismatic leader who emerged at just the moment that people yearned for something entirely new.
- Some of it was circumstance: The October Surprise arrived a month early and framed the election in the best possible way for Mr. Obama (and the worst possible way for John McCain).
- Some of it was thoughtful positioning: His themes of bipartisanship and a readiness to tackle the country's pressing challenges were enormously attractive, especially when delivered with hope and optimism.
- And some of it was planning and execution: The Obama campaign, led by the two Davids -- Plouffe, the manager, and Axelrod, the strategist -- carefully built a powerful army of persuasion aimed at accomplishing two tasks."
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